May 2020

Your customer’s purchasing choices have been linked to how well the branding has impressed them and it all starts with selecting the right color. When creating a custom logo design, finding the perfect color palette to achieve the visual balance is crucial. Well, we know the ordeal of forming a successful combination that goes perfectly with your brand’s identity. Influence your target customers with the right color!

The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. The problem has always been depth of analysis. Color theory is a topic of complexity and nuance. As research shows, it’s likely because personal preference, experiences, upbringing, cultural differences, and context often muddy the effect individual colors have on us. So the idea that colors such as yellow or purple are able to evoke some sort of hyper-specific emotion

In the world of publishing and advertising design, graphic design brings order and meaning to otherwise random combinations of text and photos. Advertisements, books, newspapers and brochures are carefully designed to convey information and influence their viewers and readers in the most compelling way possible. Through the right combinations of facts, text and pictures, infographics help to enliven otherwise dull and complex pieces of content. What are the elements of good graphic design? How can we apply these principles to

One of the most valuable assets in a company, a brand is defined by the name, term, sign, symbol, design or a combination of these which identifies and differentiates a product, service, or company from its competitors. A brand possesses both tangible and intangible value to its beholders. Called its brand equity, it would cover dimensions like brand association and personality, awareness, loyalty, and quality. Defining Brand Identity The external manifestation of a brand is what we call its brand identity. These