With over 18 years of experience across the creative, multimedia and technology industries, Irwan Hanafy has built his career at the intersection of design, innovation and digital communication. Beginning his journey in IT and multimedia studies at KL Infrastructure University College (KLIUC) and Universiti Teknologi Malaysia (UTM), he progressively evolved from a creative designer into a multidisciplinary creative director with extensive experience in branding, UX/UI, interactive media and digital systems development.

Throughout his professional journey, Irwan Hanafy has worked with internationally recognized agencies and companies including Leo Burnett Malaysia, McCann Worldgroup Singapore, SiliconPlus Communications Singapore, where he gained valuable exposure in advertising, digital campaigns, multimedia production and user-centered design. These experiences strengthened his ability to combine creativity with technical execution while leading projects across multiple industries and platforms.

As the Senior Creative Director of Artifex DNA Studio, he continues to focus on crafting meaningful digital experiences through creative thinking, adaptive technology and modern design principles. His expertise spans across branding, UX/UI, motion graphics, interactive applications, CMS development, front-end technologies and multimedia production. He is highly experienced in working across multiple creative and development stacks within the digital and multimedia industry.

Driven by curiosity and innovation, Irwan Hanafy is passionate about exploring emerging technologies, AI-driven experiences and the future of digital interaction. He believes that great digital solutions are built through a balance of human understanding, strategic thinking and creative execution. His goal is to continue contributing impactful ideas, leading creative teams and building digital experiences that inspire, evolve and create meaningful connections between brands and people.